+COLOR

The challenge

Manage to create a campaign that attracted customers to the store at a time when the brand perceives a drop in store visits.

The solution

Campaign that will mark the beginning of the new season seeking to surprise through a shopping experience through color, art and marking an unprecedented milestone in order to achieve traffic at point of sale, brand awareness and engagement with employees. Red, orange, yellow, green, blue or pink. A whole palette of colors are waiting for you to turn your day into something different. In something more vibrant, more vital and even more magical.

+COLOR campaign

Red, orange, yellow, green, blue or pink. A whole palette of colors are waiting for you so that your day to day becomes something different. In something more vibrant, more vital and even more magical. Let yourself be caught, for example, by the transforming power of yellow and go out the street hunting for a ray of sunshine ... Or let the pink fool you and see what happens When you let it break through the gray of the asphalt Jump out of line... Or just dive into the blue that can be seen timidly between the tall buildings of your city. Switch to color and you will see how a simple brushstroke can make even the grayest day shine with its own light. Come to El Corte Inglés and get ready to live a great experience. Welcome to a world full of color.