The challenge
Sr.Brightside is a communication studio formed by a multidisciplinary team of scientists from different fields of science. They transform the results of scientific experiments into readable information directed to people outside laboratories, reducing the existing communication gap between Science and Society. Positioning Sr.Brightside and designing its brand identity was a deep dive to understand its mission and target audience.
The solution
Working closely with the founders of the studio, we managed to create a fresh, young and attractive image. We developed their brand platform: definition, value proposition, positioning, attributes, culture, vision, the personality, and the brand idea: “The art of communicating science”. These would serve as the strategic guideline for the design development.
